These series of conceptual branding projects are created with the goal of taking either newly-innovated brand ideas, or adapting existing business ideas, into a modern-day spin on their visual identity.

Big Pete’s Collectibles is long-running comic retailer found on the North Shore of Vancouver. Beginning with sports card collectibles, owner Pete has expanded over the years to include figurines, graphic novels, games, tabletop games, accessories, and other merchandise centered around pop culture, both classic legacies and new age content for the next generation.

The goal of this conceptual brand overhaul was to reinvigorate the visual brand identity of the business, tapping into the use of characters